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HOREX 2009
23 April - 25 April 2009
5th Anniversary Central-Asian International Exhibition "Everything for hotels, restaurants, supermarkets" |
Information HOREX 2009
- Title: HOREX 2009
- Url: http://www.horex.iteca.kz/en/2009/
- Date: 23 April - 25 April 2009
- Location: Kazakhstan, Almaty
- Industry: Hotel Business
- Organisers: Iteca Kazakhstan,
ITE Group Plc
- Venue: Atakent Exhibition Centre, Almaty
Hospitality Industry in Kazakhstan
Location:
Located in the heart of Central Asia, Kazakhstan is the ninth largest country in the world. It is located at the crossroads between Europe and the huge Asian market, whose population accounts for a quarter of the world's population. Kazakhstan has a population of 16 million and its capital is Astana.
Almaty, the Southern Capital of Kazakhstan
In 2005, Almaty is officially declared the financial centre of the Republic of Kazakhstan. The main purpose of this centre is to urge financial flows into Kazakhstan. Today, nearly 2 million people live in Almaty. Horex 2009 will be held in the only specialized complex in Almaty – International Exhibition Centre “Atakent”.
In Almaty, the number of public catering facilities amounts to 1,356, including 354 restaurants, whereas the number of caterers in Astana is almost two times shorter than that in Almaty – only 637 such facilities (including 196 restaurants). According to experts’ estimates, the annual restaurant market increase prior to 2007 was about 20%. The EuroMonitor assessed its volume at USD 281 million (2006 data). No more recent assessments are available; however, proceeding from its growth rates, it can be assessed at no less amount than one third of a million dollars in 2007.
The Hospitality Industry in Kazakhstan:
Today, the hotel market in Kazakhstan is booming, and the world’s hotel business giants such as Marriott, Rixos, Kempinski, Radisson and Holliday Inn are interested in business tourism which makes up 82-84% of the market. Development of the hospitality industry is undoubtedly represented by HOREX. HOREX sections provide an opportunity to demonstrate all of the current achievements in the area of equipment and automation of restaurants and hotels, stores, warehouses and supermarkets. HOREX is a young and growing exhibition which has nevertheless become an important source of professional information for market players. An efficient strategy and a busy agenda (congresses, professional competitions and shows) helped the exhibition gain a serious status and became the “formula of success”.
The HOREX 2008 Resume:
30% of exhibitors signed sales contract during the exhibition;
48% of exhibitors said in their questionnaires that their stand was attended by 10 to 50 specialists a day, 27% – 50 to 100 specialists, 15% – 100 to 200 specialists, and 9% – fewer than 10 specialists a day.
A total of 2,652 visits by specialists were registered during the three exhibition days;
A review of the visitors’ positions as specified in their questionnaires demonstrated the following picture: 53% – department heads, chefs, managers and other specialists in charge of procurement, 28% – directors and presidents, 11% – deputy CEOs and accountants, and 4% – other specialists; and
85% of visitors confirmed they are going to come to the next year’s exhibition.
Exhibitors of HOREX 2009
- ABRALY - KAZAKHSTAN - INCOMING GROUPS
- BIO - KAZAKHSTAN - KITCHEN EQUIPMENT
- BOLSHAYA STIRKA - KAZAKHSTAN - DRY-CLEANAR
- DOMPLAST* - KAZAKHSTAN - UTENSIL
- EXOTIC TEA* - KAZAKHSTAN - ELITE TEAS
- GOMELTORGMASH - BELORUSSIA - KITCHEN EQUIPMENT
- HOTEL GOLDEN SERVISE - KAZAKHSTAN - HOTEL ACCESSORIES
- KAGIR - KAZAKHSTAN - ASSOSIATION FOR HOTELS AND RESTAURANTS
- KALUGIN & CO - KAZAKHSTAN - REFRIGERATING EQUIPMENT
- KAZTEN - KAZAKHSTAN - CLEANING SYSTEMS
- KOBLENZ&PARTNER - GERMANY - EQUIPMENT FOR LAUNDRY AND DRY-CLEANING
- KRAFT FOOD - KAZAKHSTAN - COFFEE, COFFEE-MACHINES, ALCOHOLIC DRINKS
- KRAUZER - KAZAKHSTAN - EQUIPMENT FOR LAUNDRIES
- LAURASTAR - KAZAKHSTAN - IRONING MASHINES
- METRO CASH & CARRY - UKRAINE - STORES’ NET
- MIELE CIS - GERMANY/ RUSSIA - EQUIPMENT FOR LAUNDRIES
- OSCARTIELLE - ITALY - REFRIGERATING AND KITCHEN EQUIPMENT
- PANEL SISTEM - TURKEY - KITCHEN, REFRIGERATING EQUIPMENT
- PRIMUS - BELGIUM - EQUIPMENT FOR LAUNDRIES
- PRODUCT WORLD VISION - RUSSIA - TELEVISION AND TELEPHONE SYSTEMS FOR HOTELS
- SANTOEMMA - ITALY - CLEANING EQUIPMENT
- SKYMAX - KAZAKHSTAN - SECURITY SYSTEMS, SOFTWARE FOR HORECA
- SOFT PARK - KAZAKHSTAN - ACCONTING SYSTEMS FOR HORECA
- SOFT-WEST KAZAKHSTAN - KAZAKHSTAN - SOFTWARE FOR HORECA
- ST-LOTUS* - KAZAKHSTAN - UTENSIL, TEXTILE, SOFTWARE SYSTEMS
- TECHNOSERVICE PLUS - KAZAKHSTAN - EQUIPMENT FOR CATERING
- USAPEEC - USA - POULTRY
- VERMI GASTRO MASCHINEN - GERMANY/ KAZAKHSTAN - PROFESSIONAL DISHES
Main Sectors of the Exhibition
Hotel
- Complex rigging of hotels
- Furniture for hotels
- Textile and uniforms
- Interior design and finishing
- Process equipment for kitchens
- Table dishes and utensils
- Food and drinks
- Carpets and floor covers
- Sound, lighting and OHP equipment
- Equipment for bowling and billiards
- Automation and safety systems
- Professional cleaning and personal hygiene products
Restautant
- Complex rigging of public catering enterprises, bakeries and confectionary shops
- Equipment for kitchens and living rooms
- Fast food and catering systems
- Table dishes and utensils
- Coffee and coffee-machines
- Food and drinks for HoReCa
- Interior design and finishing
- Textile and uniforms
- Sound, lighting and OHP equipment
- Automation systems
- Professional cleaning and personal hygiene products
Supermarkets
- Complex rigging of trade enterprises
- Trade, shopwindow and refrigerating equipment
- Vending
- Cash registering and weighing equipment
- Automation systems
- Interior design and finishing
- Arcade machines, equipment for bowling and billiards
- Special clothes
- Professional cleaning and personal hygiene products
Promo Campaign
- Direct delivery of 15,000 invitation tickets all over Kazakhstan, Uzbekistan, Kyrgyzstan, and Russia
- Bus advertising
- Distribution of information and invitation tickets in all akimats and food industry departments in Kazakhstan
- Distribution of information and invitation tickets in all embassies and consulates of foreign states in Kazakhstan
- Faxing the exhibition workshop agenda all over Kazakhstan, Uzbekistan, Kyrgyzstan and Russia
- Video clips on screens in main streets of Almaty
- Advertising on radio
- Promo campaigns in business centres, supermarkets, cafes, restaurants, hotels, and car washes in Almaty
- Advertising in newspapers and specialised magazines of Kazakhstan and the C.I.S.
- Advertising on specialised sites
- Promotion at other international exhibitions
- Barter for placement of advertising modules in catalogues and on sites of other specialised exhibitions
- A press conference
- Distribution of information about the exhibition via the Kazakhstan Association of Hotels and
- Restaurants
- Distribution of information about the exhibition via the International Business Academy
Official site of HOREX 2009
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